PRE-ORDERS OPEN 09/16/25. SHIPPING MID-LATE OCTOBER.
REVERSIBLE PLAY MATS

FROM TUMMY TIME TO TUMBLING TODDLERS & BEYOND
REVERSIBLE FOAM PLAY MATS
Soft, Safe & Stylish
Make playtime fun, safe, and stylish with our Reversible Foam Play Mat. Designed for babies and toddlers (but will be used for years beyond), this high-quality play mat features soft 15mm PU foam padding, providing a comfortable surface for everything from tummy time to tumbling toddlers. Crafted with your child’s safety and your home’s aesthetics in mind, this playmat is both durable and visually appealing.

Organize & Simplify in style
TEDDY CADDY IN TAUPE
Use as a gift basket, diaper caddy, toy organization, a car caddy for "on-the-go" essentials & more. Versatile & practical for moms in every stage.
TEDDY CADDY IN WHITE
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The newest additions
Acrylic Storage Solutions
Designed with both style & function in mind, our acrylic storage solutions are the perfect addition to any nursery. Choose from our portable caddy and take it with you from room to room, or optimize your change table space with our acrylic organizer.
ABOUT TOWNSEND AVENUE
Townsend Avenue is the newest brand brought to you by the owners of Pip + Phee & Baja Baby (AKA The Pip Collective)! This chic, thoughtfully curated brand brings a fresh perspective to the world of home and lifestyle products, offering modern, high-quality essentials that are designed with moms in mind.
At Townsend Avenue, we believe that every mom deserves a home that’s both beautiful and functional. Specializing in stylish and practical home décor and organizational products, Townsend Avenue is here to elevate your everyday living. From nursery essentials to organizational solutions and cozy home accessories, Townsend Avenue will offer a range of products that make home life more manageable, comfortable, and effortlessly stylish as you tackle mom life.
Why Townsend Avenue?
- Designed for Moms, by Moms: Townsend Avenue is dedicated to simplifying the busy lives of moms while adding beauty and organization to the home. Every product is created with functionality, ease, and style at the forefront.
- Premium Quality & Craftsmanship: Whether it’s home décor, storage solutions, or multi-purpose items, every piece from Townsend Avenue is made with the highest quality materials to ensure durability and longevity.
- Sophisticated and Timeless Design: With a keen eye for aesthetics, Townsend Avenue combines style with practicality, offering products that not only meet mom's needs, but look good doing it.
- Effortless Organization: From diaper caddies to play mats, Townsend Avenue helps you create a serene, clutter-free home that fits your lifestyle.
What Townsend Avenue Brings to the Pip Collective:
Joining the Pip Collective, Townsend Avenue expands our ever-growing family of brands with a focus on the modern mom’s need for balance between style, comfort, and functionality. Whether you're setting up a new nursery or transforming your living space, Townsend Avenue offers thoughtfully designed solutions that make life easier while keeping your home organized.
Get Ready for a New Level of Home Living:
With Townsend Avenue, expect a fresh approach to home and lifestyle products, carefully crafted to support moms and families who seek both beauty and practicality. We’re thrilled to see how this brand will complement the Pip Collective, and we can’t wait for you to experience everything it has to offer!
Stay tuned for upcoming product launches and exclusive offers from Townsend Avenue, coming soon to pipandphee.com & townsendavenue.com
Welcome Townsend Avenue to the family—where home meets style, and mom meets peace of mind!